People who had complained to Advertising Standards Council of India (ASCI) against Asian Paints Damp Proof Advertisement at this youtube link have received final confirmation email from ASCI that their complaint has been upheld. While there is good likelihood that the advertisement will be modified or removed, but one should also read the fine print which says that the role of ASCI in the matter is of persuasion to advertisers, and it is not mandatory that the advertiser has to follow the advice given by ASCI.  Basically, ASCI is a self-regulatory body and not a governmental organisation. Need for public   …[Continue Reading]