This is the response received to an RTI application filed on Women and Child Development Ministry. According to this RTI response, WCD ministry has not spent a single Rupee on any advertisement campaign against dowry, or extravagant marriages in Apr 2009-Mar 2010.
RTI response is also given in PDF format below:
This is the same WCD ministry which had bungled and carried out an advertisement issued on the occasion of the National Girl Child Day that carried a photograph of the former Pakistan Air Force chief, Tanvir Ahmed Mahmood.
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So it seems they WCD does not spend any money on reducing dowry and extravagant marriages… and when they do spend money on a women’s issue, it is bungled so badly that Prime minister’s office (PMO) has to issue an apology on behalf of WCD.